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Leveraging A CRM and Automated Marketing Platform for Business Growth

July 17, 20235 min read

“The small companies taking advantage of this system today, will be the largest companies we see tomorrow .” - Jim Beck - Founder

Leveraging A CRM and Automated Marketing Platform for Business Growth

By Breck Hapner

Leveraging A CRM and Automated Marketing Platform for Business Growth

With that said, here are many many reasons why you should start your 14 Day Free trial Today! 👊

In the contemporary digital era, customer relationship management (CRM) systems combined with automated marketing capabilities have emerged as a game-changing tool for businesses. 

These platforms act as a central hub for managing customer interactions and streamlining marketing activities, thereby fueling brand-building efforts, driving sales, and enhancing profits. 

Let's dive deeper into why your business should embrace CRM with automated marketing software and the plethora of benefits the expanded features and functionality bring to the table. 

What is a CRM and Automated Marketing Platform?

A CRM with an automated marketing platform is a comprehensive, technology-driven tool that manages all your customer interactions and automates a wide range of marketing activities. It centralizes customer data and insights, enabling your business to tailor strategies to meet your customer needs effectively and improve their overall experience. 

The automated marketing component, on the other hand, streamlines marketing tasks such as email campaigns, social media posting, and lead nurturing. It uses technology to schedule, track, and measure the performance of your marketing campaigns, reducing manual effort and increasing efficiency. 

Essentially, this powerful integration of CRM and automated marketing provides your business with a holistic view of your customer journey, from initial contact to conversion and beyond, facilitating more personalized marketing, improved customer engagement, and ultimately, business growth.

That being said, what makes a CRM with automated marketing capabilities worth having? What kinds of capabilities, features and functionality are important to consider when seeking a tool to build your brand?

Here a few that you should consider:

Smart CRM

The heart of any efficient CRM system, a Smart CRM uses artificial intelligence (AI) and machine learning to enhance your customer data management. It offers predictive insights, trend analysis, and smart suggestions, facilitating targeted marketing and personalized customer engagement. These features lead to improved customer satisfaction, customer retention, and an increase in sales conversion rates.

2-Way SMS/MMS Messaging/Marketing & 2-Way Email Messaging 

These features enable your business to establish a two-way communication channel with customers, fostering real-time interaction. Whether it's through short message service text messages (SMS), multimedia messages (MMS), or email, your business can promptly address inquiries, share updates, or send personalized offers. The result? Improved customer experience, stronger relationships, and enhanced brand loyalty.

Missed Call Text Back & Ringless Voicemail 

These capabilities ensure no customer interaction is missed. A missed call can trigger an automated text response, maintaining customer engagement. Similarly, ringless voicemail allows your business to leave voice messages without disturbing the customer, creating a non-intrusive touchpoint that increases reach and fosters communication.

Online Calendars 

Integrated online calendars streamline appointment scheduling, making it easier for clients to book your services. They improve operational efficiency, reduce no-shows with automated reminders, and enhance the overall customer experience, leading to higher customer satisfaction and retention rates.

Advanced Funnel and Website Builder 

An integral part of automated marketing, these tools help create compelling sales funnels and professional-looking websites with ease. They enable your business to capture leads, nurture them through the sales process, and convert them into paying customers effectively, driving business growth.

Web Chat Widget

A real-time chat feature on your website can significantly enhance customer service. It allows for immediate query resolution, provides personalized assistance, and enhances customer engagement, contributing to improved customer satisfaction and increased conversion rates.

Visual Pipeline Management

This feature offers a visual representation of your sales pipeline, providing an at-a-glance view of the sales process. It improves sales tracking, enables timely interventions, and helps identify bottlenecks, resulting in a more efficient sales process and improved closing rates.

Power Dialer

A power dialer automates the dialing process for outbound calls, significantly increasing the efficiency of your sales teams. It allows for more customer connections, reduces idle time, and improves productivity, leading to increased sales and profits.

FB Messenger Connection & Google Business Profile 

Connecting your CRM to platforms like Facebook Messenger and Google Business Profile expands your reach and creates additional customer touchpoints. It allows you to engage with customers where they already spend time, improving your brand visibility and providing opportunities for lead generation and conversion.

Reputation Manager

An automated reputation manager monitors and manages your business's online reputation. It can gather customer feedback, track online reviews, and provide insights to improve your brand image, leading to enhanced customer trust and increased brand loyalty.

AI Workflows

AI workflows automate routine tasks, freeing up time for your team to focus on strategic activities. They can automate your email campaigns, customer segmentation, follow-up activities, and more, improving efficiency and productivity.

Zapier Integration

Integrating your CRM with Zapier allows for seamless connectivity with thousands of other apps. This enables your business to automate workflows across multiple platforms, improving operational efficiency, and data consistency.

Are You Ready for Action?

Investing in a CRM with automated marketing capabilities can significantly enhance your brand-building efforts and contribute to your business's bottom line. These systems not only improve operational efficiency and productivity but also enhance customer experience, a key differentiator in today's competitive marketplace. By providing a 360-degree view of customer interactions, they empower your business to deliver personalized experiences, nurture relationships, and convert leads into loyal customers.

Moreover, by automating routine tasks and streamlining marketing activities, a CRM with an automated marketing platform allows your team to focus on strategic initiatives that drive growth. The result is increased sales, improved customer retention, and enhanced profitability.

A CRM system with automated marketing capabilities is no longer a 'nice-to-have' but a 'must-have' for businesses aiming for growth. By embracing these tools, your company can navigate the complexities of customer relationship management and marketing, ensuring you stay ahead in the ever-evolving digital economy.

Where do I find a CRM with automated marketing software that possesses all that functionality? The all-in-one BizApp247 platform offers a wide range of features for one low monthly or a single annual price. With a single login, you'll have access to everything you need to grow your business. 

Plus, BizApp247 plans come with email, phone, and Zoom support, hundreds of training videos, and a complimentary onboarding Zoom call. Check out BizApp247 for a complimentary 14-day trial, or call 888-374-0555 for a free consultation today.

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Breck Hapner

Breck Hapner is a digital content creator with professional marketing experience in editorial composition, copywriting, design, and graphic asset production.

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