Understanding DMARC Records: What Are They and Why Do They Matter?

By Jim Beck


In today’s digital landscape, email security is more critical than ever. With the rise of cyber threats such as phishing and email spoofing, protecting your domain from unauthorized use is paramount. One of the most effective ways to achieve this is by setting up DMARC records. But what exactly are DMARC records, and why are they so crucial for your business in 2024? Let’s dive in.

What is DMARC?

DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. It is an email authentication protocol that builds on the existing SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) protocols. DMARC enables domain owners to specify which mechanisms are used to authenticate their emails and how receiving mail servers should handle unauthenticated messages.

Understanding DMARC Records: What Are They and Why Do They Matter?How Does DMARC Work?

  1. Alignment: DMARC ensures that the ‘From’ header in an email matches the domain in the SPF and DKIM records.
  2. Policy: Domain owners can set policies that instruct receiving mail servers on what to do with messages that fail authentication checks. These policies can be:
    • None: No action is taken.
    • Quarantine: The message is marked as spam.
    • Reject: The message is outright rejected.
  3. Reporting: DMARC provides detailed reports that allow domain owners to see who is sending emails on behalf of their domain and whether those emails are passing or failing authentication checks.

Why DMARC Matters in 2024

Email providers like Gmail have been tightening their security measures over the past few years. This means that emails from domains without properly configured DMARC records are more likely to be flagged as “unsafe” or end up in the spam folder. Here are some key reasons why DMARC is essential:

  1. Protects Against Phishing and Spoofing: By ensuring that only legitimate emails are sent from your domain, DMARC helps protect your brand from being used in phishing attacks.
  2. Improves Email Deliverability: Properly authenticated emails are less likely to be marked as spam, ensuring they reach your intended recipients.
  3. Enhances Brand Trust: Customers are more likely to trust emails from a domain that has strong authentication measures in place.

Steps to Implement DMARC

  1. Set Up SPF and DKIM: Before implementing DMARC, make sure your SPF and DKIM records are correctly configured.
  2. Create a DMARC Record: This involves adding a TXT record to your DNS. The record will specify your DMARC policy and where reports should be sent.
  3. Monitor and Adjust: Start with a ‘none’ policy to gather data without affecting email delivery. Gradually move to ‘quarantine’ or ‘reject’ as you become confident in your configuration.


In 2024, having DMARC records set up on your domain is not just a best practice—it’s a necessity. With the increasing scrutiny from email providers, ensuring that your emails are authenticated properly can significantly enhance your email security and deliverability. Don’t wait until your emails are marked as unsafe or end up in the spam folder. Take action now to protect your domain and your brand.